It has been over a year since I last updated this website, primarily due to lack of time. Another reason, is that I can barely recognise the Internet. The political earthquakes witnessed in 2016 and 2017, seemed to have dramatically changed how we interact with social media platforms, and not in a good way. We’ve seen […]
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This weekend, the French will vote in the primaries to nominate their Republican nominees for the 2017 Presidential elections. Anyone can vote in both the Socialist and the Republican primaries. This is a first in the history of France, and a strategy used to ensure not only more transparency in the election process, but also […]
Back in June, I predicted that the Leave camp would narrowly win the Brexit referendum through digital data. The analysis looked at 3 data sources including demand, web traffic and social mentions, and showed a small lead for Leave both in terms of traffic and social media volumes.This begs the question: can we truly predict election results through […]
I am officially 1 years and 11 months into my part-time PhD! Time to reflect on the past 11 months of the achievements and set backs of my journey. February – April 2016: Determination and the art of coding 2,000 pieces of UGC without losing your sanity At the beginning of the year, I set […]
I am pleased to announce that the book chapter I co-wrote with my supervisor at the end of my Masters has finally been published. The Routledge Companion to Contemporary Brand Management offers a comprehensive collection of texts from leading scholars around the world on various issues facing brands and their managers in our digital age. The […]