How the Sainsbury’s Customer Service Letter went viral; my theory
Jan 25th
I am sure you’ve all seen the lovely Sainsbury’s customer service letter that was doing the rounds in the social media world today. I’ve been doing a bit of digging around to try to understand how the story went viral; here’s my theory.
If you Google ‘Sainsbury’s Customer Service Letter’ you’ll find 420,000 search results; some are related to the Tiger Bread story, others aren’t. If you look at the date when the articles were posted, you’ll quickly find out that the Sainsbury’s Customer Service story in fact broke out in June 2011.
In June 2011, little Lily’s mum, blogged about the customer More >
NFC Marker Spotted at Bus Stop
Jan 23rd
I spotted this NFC marker at a bus stop a couple of days ago. NFC has been a bit of a buzzword since 2011, however there have been very few concrete examples of campaigns integrating the technology, in the UK anyway.
What’s quite interesting here, is that they’re essentially prompting marketers to check out their site. Sadly, my phone is not NFC enabled, but it’s only a matter of time until the new technology arrives.
A very smart move by Clear Channel, considering Clapham is full of advertising and social media types!
Heinz Limited Edition tins
Jan 15th
I spotted those unusual tins of Heinz soup in Selfridges the other day, and whilst the packaging is iconic, the messaging is definitely unusual!
Following their limited edition ketchup last year, Heinz are toying with social commerce again, by giving fans the opportunity to send a personalised tin of Heinz soup to their friends. Go to https://www.facebook.com/HeinzSoupUK to order a tin!
A few social, search and mobile trends for 2012
Jan 3rd
I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning.
Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one post.
Social
I spotted an interesting thread on Quora earlier today with some interesting comments. The key points for me from this thread are:
Higher expectations for social media performance
Companies who have been doing social for a while need to improve More >
It’s that time of the year again. What are you New Year’s resolutions?
Jan 2nd
Dear blog,
It is that time of the year where I should publish my New Year’s Resolutions for all to see. Wish me luck, and thanks James for inspiring me!
Resolution #1: blog more I’ve been suffering from blogger’s fatigue on and off since I started blogging back in 2006, which has sadly impacted on the quality of the content on this blog. I recently spotted a tremendous post by Mack Collier who recommends that you pick 3-5 topic buckets for your blog and spread out the various topics throughout the week so that your blog stay fresh, relevant and influential. Following Mack’s More >
Top 5 gadgets/tech of 2011; my picks
Dec 14th
I am a bit of a gadget girl and simply couldn’t live without my technology; they help me be more productive on a daily basis.
1) Macbook (13 inch in case you’re wondering) - this is probably very basic and cliche, but my Mac is my everything! It’s my TV, my sound system, my blogging tool, my life! If my flat was on fire and I only had time to rescue one thing, I would save my Mac.
2) Kindle – to all the sceptic out there, it’s just like a book; seriously! Plus you can upload your econsultancy ebooks on it and read them on the More >
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