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We're digital marketers, researchers, and scholars. We use digital intelligence to inform strategic brand decisions

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Digital Strategy

Find out how we can bring your brand to life through digital marketing channels such as your website, social media, email marketing or paid online channels.

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Recent Projects

Brands we love! Take a look at some of the projects we recently got our teeth stuck into.

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The Dark Side of the Internet: ad fraud, bots, fake news, influencer scandals

It has been over a year since I last updated this website, primarily due to lack of time. Another reason, is that I can barely recognise the Internet.  The political earthquakes witnessed in 2016 and 2017, seemed to have dramatically changed how we interact with social media platforms, and not in a good way. We’ve seen […]

French primaries: Sarkozy leading online conversations

This weekend, the French will vote in the primaries to nominate their Republican nominees for the 2017 Presidential elections. Anyone can vote in both the  Socialist and the Republican primaries. This is a first in the history of France, and a strategy used to ensure not only more transparency in the election process, but also […]

Based on digital data, Clinton looks set to win the next Presidential election…

Back in June, I predicted that the Leave camp would narrowly win the Brexit referendum through digital data. The analysis looked at 3 data sources including demand, web traffic and social mentions, and showed a small lead for Leave both in terms of traffic and social media volumes.This begs the question: can we truly predict election results through […]

The 1 years and 11 months PhD update: Sex, Drugs and SPSS*

I am officially 1 years and 11 months into my part-time PhD! Time to reflect on the past 11 months of the achievements and set backs of my journey. February – April 2016: Determination and the art of coding 2,000 pieces of UGC without losing your sanity At the beginning of the year, I set […]