Va Va Voum!
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French car, British designers is the whole concept behind the ads I would like you to take a look at…
The two ads (below) created by Publicis for Renault are pure genius! The clips on this page are in fact the original ads that were aired in the UK a few years ago…
The Va Va Voum ad was created for the Renault Clio back in 2004 (correct me if I am wrong). Thierry Henry endorsing the Renault brand was a fantastic choice!
Olivier Généreux, Director of Marketing at Renault UK, said:
“Thierry Henry is the epitome of what the Clio represents – he’s cool and gives the car a masculine appeal which keeps it fresh, young and funky. Added to that, the new ad provides a touch of unexpected in the plot, which is in line with our strategy of creating imaginative advertising that often contains a twist, especially in Clio ads.”
[youtube=http://www.youtube.com/watch?v=oV1fEW1or1Q]
To all non-French speakers out there, Va Va Voum does not actually mean anything in case you were wondering! Va Va Voum to me could relate to the sound of an engine but also makes me think a cute car with a lot of sex appeal!
I see you baby, shaking your ass, shaking your ass! Excuse my French 
Yet another cunning ad from Publicis, ‘the Skaking it’ campaign , this time for the Renault Mégane. The music theme from Fatboy Slim proved to be somewhat controversial because of the word ‘ass’. Each time I see this ad on TV I cannot help singing and dancing along! Whatever critics say, this ad definitely does it for me!
[youtube=http://www.youtube.com/watch?v=Y_Iw3nqO8V4]
Question time!
1) Va Va Voum – Two years down the line, I still wonder what Va Va Voum means/is supposed to mean in French!! Any suggestions guys?
2) Do you think the Fatboy Slim tune is inappropriate? Why? Why not?
| Print article | This entry was posted by Lolly on 16/08/2006 at 9:44 pm, and is filed under Advertising and Communication. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 5 years ago
Isn’t Va Va Voum kinda like an engine sound or something? Otherwise I don’t have a singleee clue!
it shows that they don’t want 65+ people riding their cars, that’s for sure. Sometimes I just wonder who creates some of the boring commercials, I just have loads of ideas for commercials and these guys get the job and make a boring one!
And well, Fatboy Slim is never inappropriate
about 5 years ago
I love the logic but the cynasism shone through. Advertising is at least as important as the product, if you dont try it you cant like it… … and i dont just mean products. Virtually everything requires an audience, especially people. Keep up the blogging. Keep smiling. Hiccup xx
about 4 years ago
well, I’m french and for me too, it’s pretty difficult to explain what “va va voum” means. But sur newmw ‘s right when he said it’s a kind of motorised engine sound.
just another exemple of the well known fraternity between frenchmen and englishmen ^^
PS : you’ve got a woooooooooonderful football championship and I think that you don’t realize how much you’re lucky
Don’t worry, Man Utd’s got me in a supertranse !