Green or not? Marks and Sparks
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If you’ve been to M&S Simply Food lately, you might have noticed that M&S are trying to be greener – the fruit and veg trays are made of recyclable materials, and there are dozens of ‘do you need a plastic bag’ shelf wobblers.
However when I bought my lunch today, I noticed that the bananas were wrapped in a plastic bag and the Store Manager gave me a carrier bag at the till even though I only had one item. Surely they should try to challenge us a little more? In France, it is practically impossible to find a carrier bag these days…
Saying green but not quite doing green me thinks!
| Print article | This entry was posted by Lolly on 07/08/2007 at 1:30 pm, and is filed under How green is your marketing?. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 4 years ago
They’re probably doing ‘green’ stuff such as big marketing campaigns ‘claiming’ to be green. Lots of companies have caught up on the LiveEarth merchandising tactics.
http://www.environmentalleader.com/2007/06/28/coke-yahoo-steal-thunder-from-live-earths-sponsors/ The link above is an interesting story on how Coke and Yahoo were seen as ‘green’ sponsors of LiveEarth, but they were not.
Anyway, interesting post
about 4 years ago
i totally agreed with newmw. personally i feel many big retailers do it as an advertising and marketing ploy!
about 2 years ago
“Green washing” is a common problem at all levels of business and in all industries. Without official benchmarks, which is a very progressive idea, there will always be a problem of relativity. Being green is actually a grey area. If it takes 100 discrete steps to become 100% theoretically green then whose to say that taking step 4 or step 21 is green enough to be able to say you're green? Similarly systems are not perfect, you may just as well have walked into a shop where the individual was more green aware and advocated against the use of a bag. This would have created the impression that they are walking the talk. Generally I think we all have a long way to go, some more than others but taking those first few steps is important. Gradually we'll tighten the screws and get this initiative going, where we hope the law of accelerating returns will take over and make a difference before we fall over the edge of a cliff from which there can be no return.
about 2 years ago
“Green washing” is a common problem at all levels of business and in all industries. Without official benchmarks, which is a very progressive idea, there will always be a problem of relativity. Being green is actually a grey area. If it takes 100 discrete steps to become 100% theoretically green then whose to say that taking step 4 or step 21 is green enough to be able to say you're green? Similarly systems are not perfect, you may just as well have walked into a shop where the individual was more green aware and advocated against the use of a bag. This would have created the impression that they are walking the talk. Generally I think we all have a long way to go, some more than others but taking those first few steps is important. Gradually we'll tighten the screws and get this initiative going, where we hope the law of accelerating returns will take over and make a difference before we fall over the edge of a cliff from which there can be no return.