Internet Culture from London… and beyond
3 Skypephone seeding programme
The folks at 3mobilebuzz contacted me a while ago to blog about the new 3 Skype phone. As it turns out, I am currently working on a project for 3 and I therefore agreed to take part in the 3 Skypephone trial. First of all, I have to say that their PR pitch is absolutely outstanding – their original email (excerpt below) definitely caught my attention and they have constantly kept in touch to find out how I was getting on.
‘Having looked through your blog, I’m a fan of your take on modern times, and was intrigued by the Bathroom Blogfest idea. Also reading back, the fact that Paddington likes Marmite! I feel defiled. Anyway I digress monumentally – I was wondering whether you’d be interested in trialling a pair of 3 Skypephones for a month?My name is Matt and I’m part of 3 mobilebuzz , an independent collector of online conversation relating to 3’s mobiles and service. Currently, the arrival of the 3 Skypephone is generating a lot of coverage and we’d like to get you involved […]’
I will be reviewing the actual phone shortly but I would like first of all to discuss their PR strategy. The folks have kept me updated on reviews all over the blogosphere and have put together a clever web 2.0 campaign using twitter, flickr, facebook and youtube. They are also currently running a competition to win Skypehphones. Here’s how it works:
‘ We at 3mobilebuzz are running a little competition – the winner gets three 3 Skypephones, second place gets two and third place gets one. Also two devices will be awarded to the blog that refers the winning entry.
All entrants need to do is tell us why they want a 3 Skypephone – and it can be done however they want as long as it can be linked to. For example, it could be a blog post, forum thread or simple webpage, a picture or a set on Flickr, a link to a YouTube video or even a Facebook group where 100 friends sign up and support the quest for a 3 Skypephone. The more creative the better.’
If you fancy winning a phone, click here!
| Print article | This entry was posted by Lolly on 11/12/2007 at 11:32 am, and is filed under Advertising and Communication, Digital PR Campaigns. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 2 years ago
Very interesting! What do you think of the phone?
about 2 years ago
Interesting how some pitches are becoming smarter, isn’t it? I think the ‘pitchers’ are beginning to understand the importance of putting a greater value on our attention.
Remember the blog post I made a couple of days ago about the great pitch I got with the pic of the handwritten note? I just received a pitch where all they did was email me a press release. I replied to their email and all I did was send them a link to my post on ‘Now THIS is how you pitch a blogger!’
about 2 years ago
Very interesting. Good to see that some brands are figuring out how to properly leverage the power of the interweb 2.0.
Have they give you any guidelines for your review – like please don’t compare with model X or please spend time on feature Y?
about 2 years ago
I’ll be reviewing the phone shortly, and Phil, no they haven’t given me any instructions….
about 2 years ago
Laurence – I worked with o2 on the cocoon seeding campaign a few months back. be interesting to know what you thought about their approach.
look forward to reading the review.
steve c