Internet Culture from London… and beyond
Last night’s episode of The Apprentice
Did anyone watch The Apprentice last night? For those of you who didn’t, the task was ‘all about telling a story’. The remaining contestants were split into two teams and asked to develop a new brand of tissues. They must brand their product, design the packaging, produce a print ad, and film a TV promo for a blank box of tissues within three days…
Fair enough, the teams didn’t have an awful lot of time on their hands, but did anyone notice that none of the teams even bothered doing a competitor analysis? Isn’t that what you’re supposed to be doing when you launch a new product… correct me if I am wrong, but this might also have helped when producing the ads!
| Print article | This entry was posted by Lolly on 22/05/2008 at 9:48 pm, and is filed under Advertising and Communication. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 2 years ago
You’re right! These guys are so thick but admitedly their task wasn’t easy in such short period of time
about 2 years ago
You’re right. It would have helped.
Personally, I thought the best idea lost and that poshwhat’shisname never should have been fired …
Just shows how little Ogilvy values creativity … Just Sell! Sell! Sell! … The concept and name of the losing team’s work was far better. Much more creative. Imagine that Ogilvy would have voted against Glazer’s ads for Sony Bravia as well … They hardly show the product at all. And what about Cadbury’s Gorilla? Same thing. The list is long.
Sad.
about 2 years ago
Hi George,
I thought Raef’s ad was great too – such a different and unique concept to advertise tissues… and contrarily to what Sir Alan said, I am sure that people would have remembered the product where the little boy gives a tissue to a sad little girl
Saying that the choice of the weather woman was a bad choice…
about 2 years ago
who do you think will win?
about 2 years ago
My predictions are
1) Claire
2) Helen
3) Alex
What are your predictions?