If you have a Flickr account, you’ll probably have heard of the free digital travel guides Schmap. I first became aware of the guides last year, when Emma emailed me to ask if she could use some of my pictures.
I downloaded the guide to see what the hype was all about, and although they are well designed and informative, I did not find them particularly useful as I never carry my 15.4 inches laptop around when I go on holiday!
But I recently got another email from Emma informing me that the guides are now available on iPhone and iPod touch, creating a whole new meaning to travel guides. Now that’s definitely something I would look into as I hate carrying cumbersome guides around.
The guys at Schmap are indeed very smart social media folks – they have gradually managed to create a relationship with me by keeping me updated on the latest Schmap’s development both via email and Flickr, but I am now also blogging about them and recommending their guides.
Recommended reading: Open letter to PR agencies: it doesn’t have to be that way you know…