This almost sounds like a twisted tale written in Vegetable Land! I am in fact talking about Burger King’s latest Dutch ad campaign, spotted on Marketing Profs Daily fix.

After landing in Amsterdam, feeling a little peckish, Paul Williams headed to Burger King and discovered this controversial ad on his tray… 

[Click here to view larger size]

I have that say that I really like the message behind the advert – Burger King only selects the best and freshest vegetables. But if you take a closer look, you’ll actually notice that this ad is packed with sexual images – botox cream, porn magazines and that scary looking gherkin wearing latex gloves! 

The artwork created by German agency .start, is part of a series called Veg City supported by an online virtual city. 

There are a number of other executions:

Although I really like the idea of having an online presence to complement the offline adversing campaign, the Veg City site is clearly targeted at an adult audience… last time I checked there were children in Amsterdam (unless you think a busty gherkin handcuffing another gherkin is suitable for children!) 

The ad caused quite a lot of debate on Marketing Profs Daily fix but I’d like to read your thoughts from a European perspective.

 

Over to you guys!