Internet Culture from London… and beyond
The horny onion and the scary looking gherkin
This almost sounds like a twisted tale written in Vegetable Land! I am in fact talking about Burger King’s latest Dutch ad campaign, spotted on Marketing Profs Daily fix.
After landing in Amsterdam, feeling a little peckish, Paul Williams headed to Burger King and discovered this controversial ad on his tray…
[Click here to view larger size]
I have that say that I really like the message behind the advert – Burger King only selects the best and freshest vegetables. But if you take a closer look, you’ll actually notice that this ad is packed with sexual images – botox cream, porn magazines and that scary looking gherkin wearing latex gloves!
The artwork created by German agency .start, is part of a series called Veg City supported by an online virtual city.
There are a number of other executions:
Although I really like the idea of having an online presence to complement the offline adversing campaign, the Veg City site is clearly targeted at an adult audience… last time I checked there were children in Amsterdam (unless you think a busty gherkin handcuffing another gherkin is suitable for children!)
The ad caused quite a lot of debate on Marketing Profs Daily fix but I’d like to read your thoughts from a European perspective.
Over to you guys!
| Print article | This entry was posted by Lolly on 01/09/2008 at 9:03 pm, and is filed under Advertising and Communication, Transcultural Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 1 year ago
I love the title of the porno in the bottom centre – ‘Playveg’ – quality!
about 1 year ago
hi,
to me it’s a really good on-line campaign, i love that humor and the on-line city is really well done.
but for sure i don’t get the point about the BK strategy which is supposed to be an american well thinking company.
++
about 1 year ago
Interesting campaign indeed, and aligned with the quirkyness of the BK campaign in the US which brought us the subservant chicken for instance. I therefore disagree with Tom comments about BK being a well thinking US company. This brand has reshuffled its strategy some time ago to rejuvenate its appeal on a domestic market that is facing an increased competition with Wendy’s, Jack-o, and the like. It was to be expected to see this trend spreading across the rest of the markets, but the question is: are the international customers ready for this shift?
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about 10 months ago
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