Yupyland Custom Nike Air

Originally uploaded by YUPYLAND

When big brands come up with successful communications campaigns or slogans, follow-ups always seem to be a little disappointing.

The latest brand to be a victim of its own marketing success is sportswear giant Nike.

Nike recently came up with the slogan ‘Here I am’ for their new range of trainers targeted at women in Europe. When placed next to Nike’s overarching tagline, Nike’s new slogan looks like this:

‘Just do it’ – ‘Here I am’

I am not so sure this is the image Nike wanted to convey for their new range of trainers!!!

Can you think of any other interesting examples of brands that were ‘victims’ of their own marketing success?

Via WOMMA