Internet Culture from London… and beyond
Shop till you drop! (but don’t drop when you shop…)
Here we go! This is my first official 2008 Bathroom Blogfest post… and a mini-rant about these forgotten spaces around us.
Today I’d like to talk about discount clothing chains and their messy shop floors! I’d like to name and shame TK Maxx and Primark! If the credit crunch if biting you hard, these shops may sound like heaven, but I personally think they are an absolute disgrace.
Shopping is a pleasurable experience, and according to research, people who really enjoy shopping may be experiencing a shopper’s high, just like a runner’s high.
During a shopping experience, the human brain releases the chemical dopamine, a kind of natural messenger which is essential to the normal functioning of the brain, and which has a role in our ability to experience pleasure or pain. This explains why women shop till they drop, and max up their credit cards!
The above photo was taken in a TK Maxx at the week-end - the store does not look particularly appealing, does it?
Making cheap clothes available for shoppers with less disposable income is a great thing, but I think retailers need to really focus on the shopping experience. It’s a real shame they are taking the fun and high out of shopping…
As a reminder, this year’s participants include:
Susan Abbott at Customer Experience Crossroads
Katia Adams at Transcultural Marketing
Shannon Bilby at Floor Talk!
Laurence Borel at Blog Till You Drop
Jo Brown and the blogging team at Kohler Talk
Lisbeth Calandrino at Lisbeth Calandrino
Sara Cantor at The Curious Shopper
Becky Carroll at Customers Rock!
Katie Clark at Practical Katie
Iris Shreve Garrott at Circulating
Ann Handley at Annarchy
Marianna Hayes at Results Revolution
Elizabeth Hise and C.B. Whittemore at The Carpetology Blog
Maria Palma at Customers Are Always
Sandra Renshaw at Purple Wren
Kate Rutter at Adaptive Path
Claudia Schiepers at Life and its little pleasures
Carolyn Townes at Becoming a Woman of Purpose
Stephanie Weaver at Experienceology
C.B. Whittemore at Flooring The Consumer
| Print article | This entry was posted by Lolly on 29/10/2008 at 5:21 pm, and is filed under Bathroom Blogfest, Consumer Buyer Behaviour. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 1 year ago
Lolly, what a perfectly awful forgotten space! I’m not sure if it’s still around in Paris, but your description reminded me of Tati on the rue de Rennes.
about 1 year ago
Yes, they are very similar stores – I wold never buy clothes from any of these stores but they are useful for bed linen, towels and home accessories