“I like snogging better than sex”

Fear not, I am not going completely loopy and randomly blogging about sex!

As I was walking around Soho last night, I found this intriguing artwork on a Soho shop. As I was in the middle of Soho (the gay quarter in London, famous for its trendy bars, gay clubs and and sex shops), and as a typical jaded Londoner, I didn’t think much of it, until I came home and saw this comment from my friend Cristiano on my Flickr stream.

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I quickly went onto the ifancyasnog.com website and found out that this shop in fact sells delicious-looking frozen yogurts for health-conscious consumers.

So far I find the concept really interesting: eye-catching slogans, a cool name, a healthy and interesting product sold at a time where consumers are increasingly health-conscious…

The icing on the cake for me was to find out that these guys are very much into social media with a blog, Facebook group, Flickr stream , as well as a YouTube and Vimeo channels. Good stuff!

Overall I think it’s a nice effort, but I think all of their social media presences could do with a little fine tuning, and plenty of conversations and engagement! I am happy to discuss my ideas with the Snog team should they be interested in getting a little advice!

According to ifancyasnog.com the Soho shop is due to open early next year but if you can’t wait to get your hands on a snog, head over to their other shop in South Kensington.

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6 Comments to "“I like snogging better than sex”"

  1. MAtt says:

    Quirky brand and interesting concept… yum!

  2. Michal says:

    Good to see they want to embrace social media, I’m surprised they’re not on Twitter yet

  3. Lolly says:

    They’ve done an OK job but to be fair, I think they need to do a lot better than that if they are serious about social media ;)

  4. epicurienne says:

    I’ve been hearing about this Snog yoghurt from various sources. You’ve just reminded me to go and try it out!

  5. husnain says:

    “They have great topics like this one on http://www.energytalkradio.com and donate 30% to charity! Check them out.”

  6. gucci bag says:

    icing on the cake for me was to find out that these guys are very much into social media with a blog, Facebook group, Flickr stream , as well as a YouTube and Vimeo channels. Good stuff!

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