“I like snogging better than sex”
TweetFear not, I am not going completely loopy and randomly blogging about sex!
As I was walking around Soho last night, I found this intriguing artwork on a Soho shop. As I was in the middle of Soho (the gay quarter in London, famous for its trendy bars, gay clubs and and sex shops), and as a typical jaded Londoner, I didn’t think much of it, until I came home and saw this comment from my friend Cristiano on my Flickr stream.
I quickly went onto the ifancyasnog.com website and found out that this shop in fact sells delicious-looking frozen yogurts for health-conscious consumers.
So far I find the concept really interesting: eye-catching slogans, a cool name, a healthy and interesting product sold at a time where consumers are increasingly health-conscious…
The icing on the cake for me was to find out that these guys are very much into social media with a blog, Facebook group, Flickr stream , as well as a YouTube and Vimeo channels. Good stuff!
Overall I think it’s a nice effort, but I think all of their social media presences could do with a little fine tuning, and plenty of conversations and engagement! I am happy to discuss my ideas with the Snog team should they be interested in getting a little advice!
According to ifancyasnog.com the Soho shop is due to open early next year but if you can’t wait to get your hands on a snog, head over to their other shop in South Kensington.
| Print article | This entry was posted by Lolly on 16/11/2008 at 10:30 am, and is filed under Advertising and Communication. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |









about 3 years ago
Quirky brand and interesting concept… yum!
about 3 years ago
Good to see they want to embrace social media, I’m surprised they’re not on Twitter yet
about 3 years ago
They’ve done an OK job but to be fair, I think they need to do a lot better than that if they are serious about social media
about 3 years ago
I’ve been hearing about this Snog yoghurt from various sources. You’ve just reminded me to go and try it out!
about 2 years ago
“They have great topics like this one on http://www.energytalkradio.com and donate 30% to charity! Check them out.”
about 2 years ago
icing on the cake for me was to find out that these guys are very much into social media with a blog, Facebook group, Flickr stream , as well as a YouTube and Vimeo channels. Good stuff!