One of the most hotly debated topics in the search industry is the importance of a Web page’s URL structure, in other words, the web address for ranking purposes. Some SEO experts feel placing keywords in the URL is vitally important; a web page simply won’t rank well without keywords in the URL.

On the flip side, other SEO experts believe keywords in the URL don’t make or break search engine positions. Yet they nevertheless recognize how important keywords are from a usability perspective, both in terms of search engines’ and site visitors’.

If you are a WordPress user, you will be familiar with the permalink tool bar below.

wordpress-url1If you have a very long URL, you might want to edit your permalink and focus on selected keywords for maximum SEO goodness.

You might have heard of the Telegraph permalink fiasco today I just decided to run a little experiment and edited the permalink on this blog post.

gordon1

Have you spotted my amendment yet? Look up!

I just wanted to clarify that I would never call the Prime Minister names. This is simply a little SEO experiment of my own to see how my traffic will be affected.