They’ve done it again, Facebook have updated their layout, and ‘Bring back the old new Facebook’ groups have started to appear like mushrooms! Although you may find these changes annoying as an individual, there are some exciting news for brands with a Fan Page.

The first major change to Facebook is that people no longer need to be a member of Facebook to be able to see the product’s fan page. This, in my opinion, is a fabulous upgrade; the Facebook Fan page now offers you the opportunity to create a dynamic space on the web.

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Notice how much fan pages now look like personal profile pages. The tabs, a wall, an info tab and the ability to add other tabs should you wish to. The wall tab, info tab and remaining tabs all have their own unique URL, which allows you to promote a section at a time.

You can also update your Fan Page’s status the exact same way that you update your own but don’t be too spammy – Facebook is not Twitter! Since fans can comment on your status, use it as a conversation starter. Remember the ultimate goal is to engage, educate & share to create advocates, those who talk about your brand and investors, those who feel they are a part of the brand.

Further reading: Facebook adds SMS sign-up for branded pages


Out of curiosity, are there any examples of brands that you think are doing really well with their Fan Pages?