Susan Boyle, new media phenomenon
TweetThe Internet has not seen anything quite like Susan Boyle, whose online popularity is headed straight to the history books (figures correct at time of writing)
- More than 100 million views on YouTube
- 1,651, 232 fans on Facebook
- Countless Tweets and Diggs
To media observers, the speed and scope of Susan Boyle’s online presence is a testament that the marriage between old media, her performance first aired on British television, and new media namely Twitter (with a little help from Ashton Kutcher and Demi Moore), YouTube and Facebook is broadening the reach of all media, from one channel to another, from person to person.
I don’t own a TV (I watch catch up TV) and Britain’s got Talent is not a programme I would normally watch. I found out about Susan through Twitter as I was checking out the trending topics.
What we’re seeing with Susan Boyle in a very powerful way is the power of spreadability; Consumers in their own online communities are making conscious choices to spread Susan Boyle around online.
I am wondering how old media will fight back… any thoughts on the future of the media landscape?
| Print article | This entry was posted by Lolly on 26/04/2009 at 10:31 am, and is filed under Social Networking - Tools & News. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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