about 8 months ago - 4 comments
Cobra recently created this Twitter micro-site to celebrate National Curry Week, whereby Twitter users can enter their @names and Tweet their curry type. The activity aims to reinforce Cobra’s positioning as the beer of choice when eating a curry. There are however a number of fails in their approach: – I would have liked to
about 11 months ago - 1 comment
Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon. Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives. Starbucks recently launched an
about 1 year ago - 1 comment
‘Play Me I’m Yours’ is an artwork by artist Luke Jerram, presented for Sing London and the City of London Festival. 30 street pianos were installed on the streets of London for members of the public to play and engage with. Decorated to suit their location and marked ‘Play Me, I’m Yours’, each piano had
about 1 year ago - 4 comments
Six million broadband users are estimated to download files illegally every year in the UK in a practice that music and film companies claim is costing them billions of pounds in lost revenue annually. So what can music companies do to tackle music piracy? Two things spring to mind: a) Fine illegal music downloaders (virtually
about 1 year ago - 5 comments
The second T-Mobile flashmob took place earlier on this evening in the form of a giant karaoke hosted by Vernon Kaye on Trafalgar Square. I found out about the event on YouTube yesterday, tweeted about it, and it was quickly re-tweeted by a few of my followers. I personally really like their social media strategy
about 1 year ago - 4 comments
15 centimeters of snow fell overnight and London has come to a standstill. All London buses have been withdrawn from the roads. and most Tube lines have severe delays or are partly suspended… But as far as Social Media is concerned, it’s definitely not doom and gloom! #uksnow was trending at 6.30 AM on Twitter
about 1 year ago - 5 comments
Not brand new news, but something I’d like to share with my non-UK readers as it put a smile on my face T-Mobile recently organised a flashmob at Liverpool Street, where dancers took over the station and started seriously ‘shaking it’ In terms of SEO and organic social media coverage, T-Mobile did really well, and
about 1 year ago - 7 comments
Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here. One of the sessions I took part in, led me to