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There has been a lot of buzz on Twitter in the last few days about the rapid increase in FriendFeed email follower notifications people are getting.

FriendFeed released a newly redesigned version of its service earlier this week, introducing a new ‘friend search’ feature allowing users to import their Twitter, Facebook or email contacts, hence the unusual amount notifications!

In terms of design, FriendFeed places the emphasis on viewing both freshly posted items from various social profiles (RSS, YouTube, Flickr and many more), and user discussions as they happen, very much like Twitter.

I recently reviewed my online media consumption, and I came to the conclusion that less is more. Unfortunately, spring cleaning my Twitter and RSS feeds turned out to be a daunting task, and I eventually gave up!

FriendFeed however, helps cut through the noise by allowing users to categorize the feeds they subscribe to (for e.g. personal feeds, professional feeds etc), and I want to make sure that my FriendFeed remains a clutter-free zone. Whilst you might be able to follow 1000+ people on Twitter, 1000+ FriendFeeds sounds a) silly b)unmanageable.

Besides the design change, the service’s site-wide search has been given a much-needed overhaul. Instead of having to first start a search, then wait until it’s done to begin filtering the results, it will pull up suggestions of what kind of content you want to get at as you’re typing. For instance, in a search for “iPhone” it now asks whether you want to be searching for content from just your friends or everyone before it does the query.

And let’s not forget the FriendFeed rooms which are awesome to discuss and aggregate content around certain topics, and I’d love to see more brands using FriendFeed…

What’s your take on their new design? Do you think you’ll use FriendFeed more as a result of their latest redesign?

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