Comments on: Influencing decision-making through social media: Coraline the movie http://www.laurenceborel.com/2009/05/15/influencing-decision-making-through-social-media/ Fri, 10 Feb 2012 11:18:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nuances of European Social Media – Alice in Wonderland case study | blog till you drop! http://www.laurenceborel.com/2009/05/15/influencing-decision-making-through-social-media/comment-page-1/#comment-2994 Nuances of European Social Media – Alice in Wonderland case study | blog till you drop! Sat, 27 Mar 2010 12:12:57 +0000 http://www.laurenceborel.com/?p=1568#comment-2994 [...] I simply had to go and watch that movie. It’s not the first time social media influences my decision-making process, especially when it comes to the film/entertainment [...] [...] I simply had to go and watch that movie. It’s not the first time social media influences my decision-making process, especially when it comes to the film/entertainment [...]

]]> By: Lolly http://www.laurenceborel.com/2009/05/15/influencing-decision-making-through-social-media/comment-page-1/#comment-2215 Lolly Sun, 24 May 2009 14:43:06 +0000 http://www.laurenceborel.com/?p=1568#comment-2215 Thanks Tim! Thanks Tim!

]]> By: Tim http://www.laurenceborel.com/2009/05/15/influencing-decision-making-through-social-media/comment-page-1/#comment-2209 Tim Thu, 21 May 2009 16:33:39 +0000 http://www.laurenceborel.com/?p=1568#comment-2209 Love it. Kinda like ARG on acid! With regard your decision-making process, it's very similar to the sales funnel model; awareness, evaluation, engagement, conversion, loyalty. Depending on where a particular brand is, the role of the project and communications goals is going to differ slightly. What excites me about social media is that you can think of various ways 'in' for each of those stages. Great post and loving the new blog! Love it. Kinda like ARG on acid!
With regard your decision-making process, it’s very similar to the sales funnel model; awareness, evaluation, engagement, conversion, loyalty. Depending on where a particular brand is, the role of the project and communications goals is going to differ slightly. What excites me about social media is that you can think of various ways ‘in’ for each of those stages. Great post and loving the new blog!

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