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A cocktail of advertising, social media, and technology
A cocktail of advertising, social media, and technology
The blogosphere has been buzzing about FriendFeed lately, unfortunately for the wrong reasons; there seems to be a general lack of understanding about FriendFeed, yet its redesign and search facility make it a fantastic tool for PRs and social media marketers.

Here are a few tips on how to make the most of FriendFeed
1) Fill in your biography and upload your photo – you wouldn’t leave your Twitter profile blank would you?
2) When it comes to FriendFeed, less is more. Whilst you might be able to follow 1000+ people on Twitter, 1000+ FriendFeeds sounds a) silly b) unmanageable. FriendFeed helps you cut through the noise by easily organising the feeds you follow. I use FriendFeed as an RSS reader to follow my favourite blogs whilst de-cluttering my Google Reader, but I also use it as a TweetDeck to keep on top of what’s going on in various countries.
3) Add your online presences to your account – FriendFeed is a lifestreaming service, i.e. a service that aggregates all your online presences under one roof.
4) The real time search is fantastic – it’s very much like Twitter Search, but better as it also searches blogs, Tumblelogs, Flickr, YouTube etc. If you are a marketer or a PR practitioner, you’ll be able to find out who the influencers are, and their sentiment towards your brand real-time etc. You can choose to search just your FriendFeed subscriptions or the whole of FriendFeed
5) Join/Create FriendFeed rooms – FriendFeed rooms can be a fantastic tool for NPD or simply to hear what people have to say about your brand or product.
Further reading: Blog post by Jason Falls on the back of a chat we had last week – Redefining FriendFeed
Thoughts? Reactions? How do you use FriendFeed?
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22/06/2009 - 10:39 am
I would agree with just about everything, except for point number 2. On friendfeed you can easily manage a large group of friends, compared to on twitter where that's next to impossible. I subscribe to a lot of people and just about everyone who subscribes to me, since you can easily sort them into 'lists' and keep your “home feed” from becoming too fast or noisy.
23/06/2009 - 4:48 am
Hi Chris,
I agree with you now that I have been using FriendFeed for a few weeks… I guess I was originally cncerned that I wouldn't be able to cope with too many feeds but so far so good.
Thanks for popping by!
23/06/2009 - 10:48 am
Hi Chris,
I agree with you now that I have been using FriendFeed for a few weeks… I guess I was originally cncerned that I wouldn't be able to cope with too many feeds but so far so good.
Thanks for popping by!
16/07/2009 - 12:41 pm
I have become a big fan of FriendFeed groups. See my post “Taking social media to the next level” at http://IndySocialMedia.com to see WHY!
24/12/2009 - 5:51 pm
So, I read the bar at the top too fast and thought it said, “Grab My ASS” and went, “Wait a minute…”
08/01/2010 - 3:32 pm
Great post Lolly. I have setup a FriendFeed account but sadly it has sat at the bottom of the pile, languishing untouched and unloved. I believe this is because I didn’t understand how to get the most out of it. Your post has convinced me I should give it a second chance as there appears to be some real value to be gained.
Thanks,
Andy