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Know your limits 2009 advertising campaign
You may remember last year’s Home Office ‘You wouldn’t start a night like this’ campaign targeted at 18-24 year-olds about the effects of binge drinking. Advertising agency VCCP have produced an exciting new advert exclusively running online.
A presenter asks members of the public to smear vomit on themselves, pinch a stranger’s bum and fight. His demands escalate to glassing another person and throwing a bin through a window. The advert captures people’s expressions when confronted with what some people will do when they’re drunk.
Overall I think it’s a nice idea but I would like to see more posters/promotional materials (coasters /alcohol unit calculators / free breathalysers etc) in bars to reinforce this message…
17/06/2009 - 6:13 am
As someone who works in the security industry i most say that found some people who will do things like this without getting drunk.
18/06/2009 - 10:06 am
@chrisgillbard good point put I have occasionally felt threatened by drunks on my way home after a night out. How do you fell about the overall message of the campaign?
18/06/2009 - 1:19 pm
i like the campaign it gives a sober person the veiw of what they will look like after to much drink. We now need to follow it up inside the bar and hit people at the point just before they go to far.
19/06/2009 - 7:11 am
@chrisgillbard I totally agree with you that more should be done in bars to tackle binge drinking such as promotional coasters, posters, alcohol units measurers etc etc.
I personally think that drinking legislations should be much tougher – I recently traveled to NY and found out that everyone systematically gets ID'd regardless of your age, and bouncers are definitely tougher with drunken behaviour… Something to ponder over
19/06/2009 - 1:11 pm
@chrisgillbard I totally agree with you that more should be done in bars to tackle binge drinking such as promotional coasters, posters, alcohol units measurers etc etc.
I personally think that drinking legislations should be much tougher – I recently traveled to NY and found out that everyone systematically gets ID'd regardless of your age, and bouncers are definitely tougher with drunken behaviour… Something to ponder over