Internet Culture from London… and beyond
Know your limits 2009 advertising campaign
TweetYou may remember last year’s Home Office ‘You wouldn’t start a night like this’ campaign targeted at 18-24 year-olds about the effects of binge drinking. Advertising agency VCCP have produced an exciting new advert exclusively running online.
A presenter asks members of the public to smear vomit on themselves, pinch a stranger’s bum and fight. His demands escalate to glassing another person and throwing a bin through a window. The advert captures people’s expressions when confronted with what some people will do when they’re drunk.
Overall I think it’s a nice idea but I would like to see more posters/promotional materials (coasters /alcohol unit calculators / free breathalysers etc) in bars to reinforce this message…
| Print article | This entry was posted by Lolly on 15/06/2009 at 2:43 pm, and is filed under Advertising and Communication. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 1 year ago
As someone who works in the security industry i most say that found some people who will do things like this without getting drunk.
about 1 year ago
@chrisgillbard good point put I have occasionally felt threatened by drunks on my way home after a night out. How do you fell about the overall message of the campaign?
about 1 year ago
i like the campaign it gives a sober person the veiw of what they will look like after to much drink. We now need to follow it up inside the bar and hit people at the point just before they go to far.
about 1 year ago
@chrisgillbard I totally agree with you that more should be done in bars to tackle binge drinking such as promotional coasters, posters, alcohol units measurers etc etc.
I personally think that drinking legislations should be much tougher – I recently traveled to NY and found out that everyone systematically gets ID'd regardless of your age, and bouncers are definitely tougher with drunken behaviour… Something to ponder over
about 1 year ago
@chrisgillbard I totally agree with you that more should be done in bars to tackle binge drinking such as promotional coasters, posters, alcohol units measurers etc etc.
I personally think that drinking legislations should be much tougher – I recently traveled to NY and found out that everyone systematically gets ID'd regardless of your age, and bouncers are definitely tougher with drunken behaviour… Something to ponder over