If you like the Vodafone UK hols mashup, you’ll love this!

Kleenex has just launched a hayfever Twitter/Google Maps mashup; the aim of the map is to provide real-time information on how badly hayfever is affecting the UK as most data up till now has been predicted. To populate the map all you have to do is send a tweet which provides details of where you are and how bad the hayfever is, alongside the hashtag #atishoo so that Kleenex can track them all for e.g. #atishoo LN4 – 5/5

Not a brand new idea (do you remember UK snow map earlier this year?) but a very nice use of this mashup for a very dry product! And it’s very useful too if you suffer from hayfever (luckily I don’t!). Enjoy!