Influencing consumers through digital advertising

As other forms of advertising are losing their effectiveness, digital advertising is going from strength to strength. The reason for this is simple – online advertising is infinitely more measurable, interactive and customisable. Here are a couple of effective digital advertising campaigns I spotted this morning…

Spotify represents a fantastic opportunity for advertisers and brands. The Spotify advertisements are non-intrusive and straight to the point, and very much like radio advertising, attention levels tend to be high. Spotify adverts often combines both an audio-element with a visual element – by clicking on the British Gas visual, on the bottom left hand-side corner of my screen, I was redirected to the British Gas website; simple, effective and measurable!

Let’s take the example of the film industry; going to a movie is a pleasurable experience and peer-to-peer WOM can highly influence the decision-making process. I spotted this Harry Potter bumper sticker on one of my friend’s Facebook profile earlier today.  By having the bumper sticker on this profile, my friend becomes a movie promoter, sharing with his 500+ friends that he is a Harry Potter fan and eagerly await the latest installment of the wizard’s adventures!

Thoughts? Reactions? The comments box is yours!