You might have spotted this recent article on Mashable, discussing the most popular social networks for link-sharing.

99% of emails I receive these days are work related and I use Facebook to keep in touch with my friends; I am sure you’re all trilled that chain/joke emails are now a thing of the past! Remember these FW: FW: FW: FW: emails we used to receive in our inboxes?

Looking at my own link-sharing behaviour, sharing a link on Facebook and sharing a link on Twitter are two completely different things.

Facebook link-sharing could be classified as high-involvement link-sharing, i.e. I tend to be quite selective as to what content is being pushed through my account as I don’t want to spam my friends.

Twitter link-sharing on the other hand, could be classified as low-medium involvement link sharing i.e. much more frequent and the tweet tends to be flushed out quite quickly in a user’s timeline.

I have to admit that I was extremely surprised to see that Facebook accounts for 24% of all items shared online. The majority of my friends can be classified as technophobes, and have a very basic understanding of Facebook and its features (some of them do not even know how to see/what to do with their wall).I would have expected Twitter to rank much higher in the link-sharing league, considering that many Twitter users share 2+ links on Twitter everyday.

What are your thoughts? Are you as surprised as I am by these stats?

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