The Museum of Modern Art in New York is one of my fav art galleries in the world, and their new website is in my opinion, a game changer in terms of web design & web development.

MoMA redesigned its website earlier this year and added a blog, interactive content, and dynamic online galleries. The site is absolutely stunning if not a little slow at times due to obvious reasons.

To help visitors plan their visits, MoMA connects to a user’s Facebook profile, scans it, analyses it and matches the user’s preferences with the experiences currently offered at the museum.

MoMA’s use of Facebook Connect is very clever indeed; rather than creating a Facebook app/widget, MoMA used Facebook to power and personalise content.

Pretty cool, huh? ;)

Via