Advertising in 140 characters or less

Some forward thinking companies are incorporating the use of Twitter ID’s on their product packaging/advertising, and it looks as though this trend is on the increase.

Tweet what you think

Earlier this year, Pepsi used Twitter to launch Natural Born Cola, Pepsi Raw. The mini cans handed out across London, read “Tell us what you think ‘@twitter.com/pepsiraw’ in an attempt start conversations around the product with consumers. It was a nice PR initiative, that got bloggers excited, and it certainly influenced me to try their new cola (which is very nice BTW!).

Hashtags are cool!

September is Tacheback month, where men will grow a Tache for cash (not my cup of tea if you ask me but it’s for a good cause!). For this year, Tacheback is embracing the social media space spanning across an array of websites including Facebook, Twitter, YouTube and Flickr.

What’s interesting here again, is that they’ve adopted a Twitter hashtag in all offline media placements as spotted at Paddington station a few days ago.

Eurostar goes crazy for Tweets
Last but certainly not least, you might have heard of Eurostar’s latest social media initiative @little_break. Nick Burcher recently spotted the Eurostar Little Break activity is being advertised in newspapers with actual tweets forming the centre piece of the copy.

Have you seen other brands using social media in their offline communication?

Welcome to the online revolution!