I recently spotted this really nice outdoor campaign on the Tube for Budweiser by cool ad agency (remember the Gorilla?) Fallon Planning.

Consumers tend to absorb and enjoy Tube ads more than any other media, thinking of them as a welcome distraction from the unpleasantness of travelling, which represents a fantastic opportunity for advertisers to get their message across.

Picture 1

The ‘Good Times’ campaign will be supported with press ads, large scale projections, university targeted activity, the domination of two London Underground stations and animated digital formats.

This is the first Budweiser advertising campaign that catches my eye since the hugely successful ‘Whassup’ TV ads; I have aboslutely no doubt this poster will hit the right notes with the city boys out there ;)

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