If you work in Digital PR, chances are Flickr will be included in your overall social media strategy. But what if instead of just creating a Flickr group where users can add their pictures, you instead identified the Flickr influencers and engaged with them?

Consumers (and not necessarily consumers who blog or read blogs) often take pictures of products or brands they like, and this can influence their community as a result. Why not find your brand evangelists on Flickr and include them in your PR campaign?

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