Internet Culture from London… and beyond
Getting under the skin of the Flickr community
TweetIf you work in Digital PR, chances are Flickr will be included in your overall social media strategy. But what if instead of just creating a Flickr group where users can add their pictures, you instead identified the Flickr influencers and engaged with them?
Consumers (and not necessarily consumers who blog or read blogs) often take pictures of products or brands they like, and this can influence their community as a result. Why not find your brand evangelists on Flickr and include them in your PR campaign?
| Print article | This entry was posted by Lolly on 02/10/2009 at 10:56 am, and is filed under Digital PR Tips. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Interview with a Flickr A-Lister: meet Paola Cermak
about 3 months ago - 2 comments
A few months ago, I blogged about falling out of love with Flickr, as I felt Yahoo! had failed to keep up with the rapidly changing social media landscape, and Flickr users’ needs (no Twitter/Facebook integration, lack of innovations within the platform, no status updates but to name a few). I am a huge fan
Good-bye Flickr Pro
about 7 months ago - 2 comments
I’ve fallen out of love with Flickr… I have been a Flickr Pro user for a number of years, but recently decided not to renew my Pro account. Flickr was the place where I kept my travel shots, but also indulged in a little macro photography now and again. The Flickr community is awesome and
Things that make you go awwww!
about 1 year ago - 3 comments
via Also thinking that Flickr should perhaps include a status bar…
Blogs are stronger, better and faster than ever!
about 1 year ago - 6 comments
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.These markets are conversations. The Cluetrain Manifesto According to a recent Wired article by Paul Boutin, blogging is dead.
Flickr is now conversational
about 1 year ago - 7 comments
Observing the organic evolution of online communities is simply fascinating. I’ve always loved taking photos, which probably explains why I am obsessed with Flickr! Despite my lack of interaction with other Flickr users, I tend check my photo stream many times a day… there is something strangely addicting about Flickr! It seems that everybody’s doing
The New Facebook is not that bad after all…
about 1 year ago - 7 comments
Facebook caused a lot of controversy within its community when it launched the New Facebook earlier last month, with angry users going as far as creating ‘I hate the New Facebook‘ groups. It took me a little while getting used the New Facebook, but I am now officially hooked! I will go as far as
Dinner, wine and Twitter!
about 2 years ago - 11 comments
As mentioned in my previous post, I was invited to my first Twitter Live Wine Tasting last night. Our excellent host Robert McIntosh assisted by Andrew concocted a delicious 5-course meal worth a Michelin star! We were also given the opportunity to sample 5 Hugel & Fils white wines from the
Flickr photo of the month – August 2008
about 2 years ago - 7 comments
Gyoza Girls Originally uploaded by Sakurako Kitsa I have been a Flickr addict for the last couple of years but interestingly my interaction with other Flickr users has been very limited. I really enjoy posting pictures on the site, discovering new amazing photographers, but I never find the time to leave comments or
1 question, 8 answers: the social media meme
about 2 years ago - 8 comments
My blog friend C.B Whittemore recently tagged me in 8 more things, the social media meme with one question – what are 8 ways in which you’ve used social media? 1. My blog is my most important and exciting tool to date. I have not only met some wonderful people offline (Chris Brown, Reshma
about 10 months ago
Absolutely spot on thinking. Some of my clients' biggest brands are not the most exciting of products – think washing detergents and other FMCGs. But go to Flickr and you'll find so many photos of product packaging throughout the years, many of which take people back to their childhood or misspent youth which in turn instigates discussion and debate. Flickr is a great platform for building brand perceptions around content. Sweet.
about 9 months ago
Thanks for commenting and apols about the late reply! I think it's a real shame PRs don't use Flickr more often as a good Flickr strategy can perhaps sometimes be more effective than a bloggers strategy… My next campaign involves YouTube and I am going to engage with YouTube users… It'll be interesting to see how they respond
about 9 months ago
http://club-hi5.exteen.com/
http://club-hi5.exteen.com/20091206/entry-3
about 9 months ago
http://club-hi5.exteen.com/
http://club-hi5.exteen.com/20091206/entry-3