Comments on: Possibly the weirdest ad I’ve seen in a while

By: Sarah

Sarah — Wed, 11 Aug 2010 15:34:14 +0000

Its quite a good little advert for Selfridges really! Whoever was behind it has failed at getting Dixon some positive attention.

By: blogtillyoudrop

blogtillyoudrop — Wed, 07 Oct 2009 20:29:12 +0000

Which clearly demonstrates that us ladies, are sensitive to our shopping environment!

By: tojulius

tojulius — Wed, 07 Oct 2009 20:16:32 +0000

I kinda get Lolly as well, I guess it's targeting boys rather than girls.

In fact when I am at Selfridges the first thing I do is looking at tech dept to buy at Dixons eventually.

I can't say that happens to my lady.

Great conversation starter Lolly!
Julius

By: blogtillyoudrop

blogtillyoudrop — Wed, 07 Oct 2009 20:12:06 +0000

@darika @PBizzle @tojulius @mr_omneo @markpinsent @lindsaydavies @litmanlive @palmamod It's been fascinating to see how everyone felt about this ad, which is clearly getting mixed reviews…. Thank you all for adding to conversation

By: Matthew Phelan

Matthew Phelan — Wed, 07 Oct 2009 18:07:31 +0000

I have been thinking the same thing!

By: Darika

Darika — Tue, 06 Oct 2009 22:12:00 +0000

I love this campaign! Great marketing tactic around being honest ('the last place you want to go tagline' must be based on some market research) and perfect for the price sensitive customer not to feel cheap when making a big electronics purchase.

It's one of the rules in the 22 Immutable Laws of Marketing (recommend).

By: Mr Omneo

Mr Omneo — Tue, 06 Oct 2009 19:10:17 +0000

I've seen most of these ads on the underground and had to take a double-take last week when it was highlighted as 'ad of the week' in The Independent. Sure, I get what it's saying, go to John Lewis, Harrods and Selfridges and get the low down on the item (because you sure as hell won't get it from Dixons staff!) and then what? They honestly believe anyone is going to go into a Dixons store and buy it?? No, everyone will go home and Google the lowest price and it's unlikely to be Dixons/Currys.

Sure you might get the odd one or two who will go there to shop but anyone who has been there once, would probably never return. The staff are ill informed and far too eager for their commission, it reminds me of walking around a Moroccan Medina, apologies to any Moroccans reading this

It may be an ad man's wet dream of an ad, almost something I can see them pitching in Mad Men and then when Mr Dixon walks out they office they all have a damn good chuckle over how they duped him into paying for an advertising campaign that may get him many column inches but probably won't get him much in the way of sales.

Just my two pence worth

By: Mark Pinsent

Mark Pinsent — Tue, 06 Oct 2009 18:22:47 +0000

I'm with litmanlive…the ads are smart. “The last place you want to go” is a brilliant line, working in two ways: it's self-deprecating (recognising that Dixons has often been seen as the least classiest of retailers) but also conveys the message that when you've done all your research, seen, touched and tried the product in high-end retailers, then go and buy the exact same thing for less online at Dixons.

By: Lindsay Davies

Lindsay Davies — Tue, 06 Oct 2009 18:09:01 +0000

Yep – totally agree, it's a bit odd. Trading on the reputation and prestige of other brands that give the X-factor. Get the experience in Selfridges and the price to buy in Dixons. Does absolutely nothing for the Dixons brand only give Tube travellers something to read on the Tube and something to think about – Dixons stock the same as Selfridges, Dixons isn't as cool as Selfridges and possibly cheaper than Selfridges. Mmmm, not such a bad idea after all. Weird but well written.

By: blogtillyoudrop

blogtillyoudrop — Tue, 06 Oct 2009 17:52:03 +0000

That's funny, because in my books the ad makes Dixons sound like some kind an awful place you really want to go to (the stores are awful!) / purchase a TV from (I hate their website).

Sp yeah the colours are clever but it really doesn't make me want to buy anything from them – must be a snob! ha