Laurence Borel

This Time it’s Personal: It’s You (is it really?)

Does anyone understand the meaning Yahoo!’s latest advertising campaign ‘This Time it’s Personal: It’s You!’?

After a little Googling (ooo the irony!), I found out that this campaign is in fact supporting Yahoo!’s new search format which now features a new left column that allows users to filter results, but also to include notes in their Search Pad (does anyone know what a search pad is? I didn’t…)

Will people understand the meaning of this campaign? Unlikely.

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4 Comments to "This Time it’s Personal: It’s You (is it really?)"

  1. michald says:

    'Personal'? Wow, glad you noticed, Y! The whole campaign feels like it was conceived circa 2001 and shelved straight away only to be accidentally rediscovered now. Awful and pointless imho.

  2. You crack me up! I kinda like their use of the Y!, however I agree with you, there's nothing groundbreaking about the creative.

    Moving on… ;)

  3. nikisaletta says:

    aaahhh. I am so glad someone else is irritated by these ads. I think my main issue is the fact that they are so vague and completely uninteresting, trying to be edgy and of the times. Clearly failing with the wardrobe in the print ads and also the message is unclear. There is one ad that has a mother and a son. The mother is smiling and holding her son and the son has a frown on his face. With the tag “This time it's personal”. What are they trying to say?

  4. nikisaletta says:

    aaahhh. I am so glad someone else is irritated by these ads. I think my main issue is the fact that they are so vague and completely uninteresting, trying to be edgy and of the times. Clearly failing with the wardrobe in the print ads and also the message is unclear. There is one ad that has a mother and a son. The mother is smiling and holding her son and the son has a frown on his face. With the tag “This time it's personal”. What are they trying to say?

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