Now, this is THE best online promotion I’ve seen in absolutely ages.

I stumbled upon a micro-site yesterday called theroyalfail.com; the site does what it says on the tin i.e. pokes fun at the Royal Mail strike. The game is simple: throw as many envelopes as you can in the van to help get rid of the mail backlog within 30 seconds.

This is when it gets better; upon completion of the game, players get £4.50 off at Firebox with all items purchased delivered by courier!

I had never heard of Firebox before and they sell some seriously cool geeky things! This promotion has not only helped them get noticed, but they’ll probably also make some serious ££ in the process.

Very well done indeed!