theroyalfail.com – seriously clever!
TweetNow, this is THE best online promotion I’ve seen in absolutely ages.
I stumbled upon a micro-site yesterday called theroyalfail.com; the site does what it says on the tin i.e. pokes fun at the Royal Mail strike. The game is simple: throw as many envelopes as you can in the van to help get rid of the mail backlog within 30 seconds.
This is when it gets better; upon completion of the game, players get £4.50 off at Firebox with all items purchased delivered by courier!
I had never heard of Firebox before and they sell some seriously cool geeky things! This promotion has not only helped them get noticed, but they’ll probably also make some serious ££ in the process.
Very well done indeed!
| Print article | This entry was posted by Lolly on 31/10/2009 at 12:51 pm, and is filed under Advertising and Communication. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |






about 2 years ago
That's ace – I wonder if they'll release any impact on their sales? Firebox is great for xmas pressies too so driving awareness now is perfect timing
about 2 years ago
Precisely my thinking! I love pretty much ALL of their stuff!
about 2 years ago
That's ace – I wonder if they'll release any impact on their sales? Firebox is great for xmas pressies too so driving awareness now is perfect timing
about 2 years ago
Precisely my thinking! I love pretty much ALL of their stuff!