TV is becoming increasingly social. As Neil points out, Twitter went into complete overdrive over the X-Factor last Sunday following Lucie Jones’ shock eviction, with 8 out of the top 10 Twitter trending topics being X-Factor related*.

I got rid of my TV when I moved in my flat last year; my flat is on the small side, and I prefer to indulge in catch up TV these days.

BBC Iplayer offers ad-free programmes whilst ITV and Channel 4 still broadcast ads.

Interestingly, catch up TV ads are interactive in a Spotify clickable banners kind of way – when you click on the ads, you’ll get redirected to the brand’s website as shown in the clip below.

McDonald’s recently launched their Flavourhood Campaign with ads running both on catch up TV and Spotify. This combination of old and new media allows marketers to broadcast their push message, whilst still letting consumers engage with the brand on the social web.

Admittedly, it’s a little tricky to watch TV whilst playing with a website, but I’ve been known to be quite good at multi-tasking!

* NB: I’d like to invite my US readers to check out Lucie Jones‘ vs. Jedward’s performance, who survived the x-factor eviction last Sunday! No, I am not kidding!