Should bloggers get paid to write blog posts?
3-4 PR pitches land in my inbox each week; I don’t mind being pitched and will happily write about brands and products provided the content is relevant to my blog.
An agency recently offered me €70 to write about their latest social media campaign; this made feel somewhat uncomfortable as I don’t think that bloggers should be paid to write about brands/products and I think this is a worrying trend…
I am very much pro-incentivising bloggers for their time but favour product-based incentives, thus giving bloggers the opportunity to experience the brand/product in question first-hand.
What do you guys think? Should bloggers get paid to write blog posts?
UPDATE 17th November 2009:
- Matt Churchill: PR agencies must not pay bloggers
- Ben Cotton: The business of buying off bloggers
- Peter Sigrist: Blogging could disappear as quickly has it has risen
- PR Week article 25.11.09: PR community split over paying bloggers in PRWeek poll