Internet Culture from London… and beyond
Cobra Twindaloo
Cobra recently created this Twitter micro-site to celebrate National Curry Week, whereby Twitter users can enter their @names and Tweet their curry type.
The activity aims to reinforce Cobra’s positioning as the beer of choice when eating a curry.
There are however a number of fails in their approach:
- I would have liked to see a big ‘Tweet your curry type’ button on the Twitter micro-site. Their share this button isn’t particularly user-friendly. In addition, no Twitter hashtag was included in the Tweets.
- The Twitter micro site doesn’t link back to their main corporate website and I wasn’t quite sure what to expect when clicking on the icons at the bottom of the screen; I ended up Googling ‘Cobra Beer’ to find their main website
- This is when I found out about ‘Facebook Group’, which is in fact a Fan Page (only 61 fans at time of writing). I am pretty sure the numbers would have been much higher had a big fat ‘Join our Facebook Fan Page’ button been included on the Twitter micro-site.
It is a nice campaign and Cobra are adding value to beer and curry lovers; saying that would strongly recommend they hire a new social media strategist who knows the difference between a Facebook Group and a Fan Page!
It’s a real shame as this campaign had a lot of potential…
UPDATE: I have just found out that my former employer Shiny Red, as well as a number of other agencies are behind this campaign. Apologies to Shiny Red about the rant; I genuinely didn’t know you were behind this!
| Print article | This entry was posted by Lolly on 21/11/2009 at 12:42 pm, and is filed under Digital PR Campaigns. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
Should bloggers get paid to write blog posts?
about 8 months ago - 29 comments
3-4 PR pitches land in my inbox each week; I don’t mind being pitched and will happily write about brands and products provided the content is relevant to my blog. An agency recently offered me €70 to write about their latest social media campaign; this made feel somewhat uncomfortable as I don’t think that bloggers
Starbucks UK news
about 11 months ago - 1 comment
Love them or loathe them, Starbucks are an iconic brand. Nothing beats the Starbucks experience whilst blogging away on a Saturday afternoon. Anyhow, the bottom line is that Starbucks sponsored last month’s London Blogger’s meet up, and I just thought I would drop a quick line about their latest UK initiatives. Starbucks recently launched an
Play Me I’m Yours – when Art meets Social Media
about 1 year ago - 1 comment
‘Play Me I’m Yours’ is an artwork by artist Luke Jerram, presented for Sing London and the City of London Festival. 30 street pianos were installed on the streets of London for members of the public to play and engage with. Decorated to suit their location and marked ‘Play Me, I’m Yours’, each piano had
Music and Social Media – Amandine hits the right notes
about 1 year ago - 4 comments
Six million broadband users are estimated to download files illegally every year in the UK in a practice that music and film companies claim is costing them billions of pounds in lost revenue annually. So what can music companies do to tackle music piracy? Two things spring to mind: a) Fine illegal music downloaders (virtually
Join T-Mobile’s next flashmob
about 1 year ago - No comments
Remember the T-Mobile dance? It looks like T-Mobile are planning another flashmob later on this week and this time we’re invited I am planning on going popping over to Trafalgar Square after work on Thursday, and it’s also the perfect excuse to grab a drink or two afterwards. Who’s in? (don’t forget your camera)
I heart Facebook (and Twitter too)
about 1 year ago - 4 comments
I’ve been really pleased to see all the buzz in the press around Twitter lately (albeit not always positive), and at least my ‘offline’ friends now remotely know what I am talking about when I mention Twitter… well kind of! I am however a little sick and tired of hearing that Twitter is going to
We7 Valentine’s playlist… with a twist!
about 1 year ago - 2 comments
Valentine’s Day – some love it, others hate it (a bit like Marmite…) The folks at We7 recently asked me to put together a Valentine’s playlist, and as I’ll be DJing on Saturday night, I just thought it would be a fab opportunity to compile a few cool R&B/Funky House tracks for my Saturday night
WOM vs. Digital PR (#mcl2)
about 1 year ago - 7 comments
Barcamps are great to exchange ideas with fellow professionals you would never otherwise met. Around 40 marketing professionals braved the rain to attend Media Camp London #2 last Saturday. The interesting Twitter chatter that took place on the day can be found right here. One of the sessions I took part in, led me to
Mr Tweet – your personal twitter assistant
about 1 year ago - 2 comments
Just a quick one… I am snowed under at the moment, and posting is likely to be light over the next couple of weeks. Mr Tweet is a Twitter tool that helps you both identify influencers beyond your Twitter network, but also tells you which of your followers you should be following back. Go and
about 8 months ago
Hi Lolly,
Hope you're well – Thanks for pointing out a couple of things we can be doing with the campaign. We started talking about Twindaloo on Friday… a few days before National Curry Week started, so you can appreciate, this was more of a soft launch, hence numbers being down and a couple of minor glitches in the site. Also, we think that “twindaloo” is a unique enough word not to merit a hashtag – we should be able to check overall twitter buzz of the term without needing people to tag content in that way.
Do take another look during the week when we'll be adding blog posts, videos and more social media goodies. Would be good to know your thoughts after the campaign is in full flow.
Cheers, Lewis
about 8 months ago
Hi Lolly,
Hope you're well – Thanks for pointing out a couple of things we can be doing with the campaign. We started talking about Twindaloo on Friday… a few days before National Curry Week started, so you can appreciate, this was more of a soft launch, hence numbers being down and a couple of minor glitches in the site. Also, we think that “twindaloo” is a unique enough word not to merit a hashtag – we should be able to check overall twitter buzz of the term without needing people to tag content in that way.
Do take another look during the week when we'll be adding blog posts, videos and more social media goodies. Would be good to know your thoughts after the campaign is in full flow.
Cheers, Lewis
about 8 months ago
Hi Lolly,
Hope you're well – Thanks for pointing out a couple of things we can be doing with the campaign. We started talking about Twindaloo on Friday… a few days before National Curry Week started, so you can appreciate, this was more of a soft launch, hence numbers being down and a couple of minor glitches in the site. Also, we think that “twindaloo” is a unique enough word not to merit a hashtag – we should be able to check overall twitter buzz of the term without needing people to tag content in that way.
Do take another look during the week when we'll be adding blog posts, videos and more social media goodies. Would be good to know your thoughts after the campaign is in full flow.
Cheers, Lewis