I went to Paris for the first time in my life last week-end, and had a fantastic time catching up with a few friends in the French capital.
The Comité Régional du Tourisme of Paris Ile-de-France have recently launched their “Toi, moi et Paris” European campaign, and have asked a number of bloggers to share their ideal vision of the ‘New Paris’.
The objective of this campaign is to make Paris more attractive by highlighting its energy, creativity, romantic yet modern side. I have to admit that I always felt that Paris was a ‘boring’ city, and lacked London’s edge and trendiness. I was soooo wrong! Paris is cool, trendy and sexy.
Here’s my ultimate ‘underground’ art & culture Parisian week-end – total budget €1,000
1) Parisian Street Art spotting – cost: free
I enjoy wandering streets aimlessly, as it gives me the opportunity to indulge in Street Art spotting! Some Parisian buildings are covered in awesome graffiti by artists such as Blek le Rat, mosaic artist Invader, but also emerging artists such as Miss-Tic but to name a few.
2) Né dans la rue (Born in the Streets) exhibition – cost: €6.5
Today, Street Art has entered the cultural mainstream, yet despite its immense popularity, this illegal activity continues to evolve at the periphery of the contemporary art world, its origins and evolution little-known to the general public. The ‘Né dans la rue’ exhibition showcases some of the major figures of the contemporary street art scene. Showing until January 2010 – definitely worth checking out!
3) Shop till you drop! – cost: €400
There are lots of really cool independent home furnishing shops that sell a wide variety retro and contemporary goodies located on the Avenue Daumesnil in the 12th district. The Arches du Viaduc des Arts are a must see!
4) Buy art – cost: €300
There are also quite a few independent modern art galleries in the 12th district selling really funky pop-art paintings of all sizes and prices. Pretty awesome!
5) Food & Drink – cost: €200
The French are renowned for their love of good food, and there are hundreds of eateries to cater for all tastes – French, Moroccan, Italian, Spanish – the choice is yours!
6) Party the night away! – cost: €100
Finish off the evening beautifully at a bar or club! The French certainly know how to party till the wee hours of the morning, and the 20th District is the home of lots of cool bars and clubs. La Bellevilloise offers an exciting selection of exhibitions and gigs (we went to an Afrobeat night last Saturday which was pretty cool!)
Now, who’s coming with me? 😉
Further city branding reading:
– Londoners to Tweet ideas for a logo to promote the capital
– London vs. New York: Can London be sexy?
DISCLAIMER: In the interests of transparency, I just thought I would add this short disclaimer. By writing this blog post, I am entering a competition where I can win 2 return tickets to Paris as well as €1000 spending money. I haven’t won anything yet folks 😉