You might have recently seen a star-studded ad promoting California Tourism on TV, I am indeed talking about the one with Arnie, Ugly Betty’s Vanessa Williams and Becks.

Because we live in a 2.0 world, the folks at California Tourism have decided to organise a UK-wide YouTube audition to find the next person who will get to star in the ad alongside these A-listers. Pretty cool, huh?

Here’s the TV ad:

And here’s Adam Buxton explaining how this all works:

Interested in taking part? There’s a lovely micro-site here, a Facebook Fan Page there and a Twitter feed over there.

When can you start? Gotta love Arnie’s one liners

Disclaimer: California Calling is a campaign I am currently working on and the views expressed here are mine, and do not necessarily represent of those Arnie, Pamela Anderson, David Beckham or anyone else involved in this campaign.