Laurence Borel

Trendstream Global web index

Accurate Social Media stats are hard to come by, however Trendstream have recently released a Global Map of Social Web, which illustrates peoples participation across the world.

The map is created from data collected as part of the Global Web Index research program, which analyses web usage, social web and associated impact in 16 countries across the globe.

The map visualises the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers. The length of the curve represents the penetration and the size represents the universe size.

Here are some of the key finding they’ve identified:

• The social web is mass market: Hundreds of millions of web users are creating and sharing content every month

• Low engagement in Japan: The low engagement is indicative of progress. Why? A huge number of Japanese users are bypassing PC altogether and using mobile devices to access social platforms and create and share content. Just over 34% of social network users only accessed through mobile in the month of the research, this is compared to 3% in the UK, a staggering indication of where the future is heading.

• The low level of microblog engagement: Despite the Twitter hype, microblogging is still not a mass social activity and nowhere near the size and scale of blogging

They’re also planning on launching an interactive version of the map in the coming months, and I would strongly recommend you keep your eyes pealed on their site for more interesting data.

Related Posts with Thumbnails

Tags: , ,

One Comment to "Trendstream Global web index"

  1. [...] Trendstream folks also sent me some very useful data a little while back highlighting these nuances in various European markets which is also worth [...]

Leave a Reply

blog till you drop!