AKA the sexiest hand in the world, is a revamped commercial for Perrier, which originally aired on our screens in the 1970s and was censured for being too saucy.

The ‘new’ advert is generating a nice bit of buzz at the moment, combining both traditional advertising, and a digital campaign which includes a dedicated micro-site with video archives from the 1970s, a Facebook Fan Page, viral vids and a few other goodies including an upcoming ebay auction.

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