Best social media campaigns of 2009 (part 2)

Thanks to everyone who re-tweeted my best social media campaigns of 2009 yesterday. Hope you guys are ready for some more!

Ongoing – Meet Zack, the teenager who woke up one day with girl parts…

A really weird social media campaign for Tampax (yes!!) by Leo Burnett in the USA. Even tampons can be marketed through social media!

Zack is an average teenager who wakes up one day with ‘girl parts’. Uncertain as to what to do, he decides to share his experiences via his blog and Twitter feed.

It’s a little weird at first, but his adventures are disgustingly addictive!

July 2009: Harry Potter Tweet – enchant your followers

As a huge Harry Potter fan, I really enjoyed the Harry Potter Tweet campaign that generated a fair bit of buzz around the launch of the wizard’s latest adventures.

All you had to do was log onto the site using your Twitter login to gain access to potion preparation and the list of spells, including love spells, curses, invincibility spells and other magical elements of the Harry Potter universe before casting a spell onto one of your followers!

August 2009: Hula Hoops Golden Hoops awards

You might have seen this funky Hula Hoops TV ad by Publicis earlier this year challenging consumers to create Hula Hoops hand puppets and upload them onto their micro-site. Correct me if I am wrong, but we’re not exactly a nation of YouTubers (unlike our American counterparts), however some of the videos created for this campaign were indeed pretty amazing.

September 2009: Jack Johnson – get a free music track against a Tweet

US musician Jack Johnson, launched  an innovative Twitter campaign, which rewards users who tweet a message promoting his new album with free music. By going on a dedicated website, users could download a free track from his latest ‘En concert’ album, and help spread the word by Tweeting about the album. Simple and clever!

November 2009 – The Marmarati Secret Society

Crowdsourcing has been the buzzword of 2009. Marmite, enlisted the help of 40 bloggers to create an extra-strong variant of the brand and the product will be launched exclusively through social media channels such as Facebook and blogs next year. Marmite ‘lovers’ can try the new variant before it hit shelves next year by proving their love for the brand.

December 2009 – using social media to generate sales: spotlight on iTunes and Coach

Whilst social media has been primarily used to raise awareness of products and services, some innovative brands are now selling products via their Facebook Fan Pages.

Apple’s iTunes has recently rolled out a new feature on its Facebook fan page that allows US users to create custom iTunes gift cards and send them directly to friends through the social networking site or via email.

Luxury brand Coach (managed by the lovely Julia Roy, whom I had the opportunity to meet during my recent New York trip) have also recently rolled out a Coach Facebook gift finder – pretty cool, huh?