Here are a few questions I’d like you to answer…

  • Have you ever ‘liked’ a Facebook advert?
  • Have you ever clicked on a Facebook advert?
  • Have you ever blogged about a Facebook advert?

If you’ve answered ‘no’ to these questions then we’re not dissimilar. Except, today I am blogging about a Facebook advert for the first time since this blog was created.

Facebook advertising effectiveness is arguable, but i did however manage to find a few Facebook advertising stats on Dan Calladine‘s blog.

Blake Chandlee of Facebook EMEA Commercial Director points out  that:

  • CPMs [cost per thousand impressions] on Facebook’s home page are three or four times those of Yahoo’s
  • On click-through, the engagement levels we’re getting are 10-15 times that. Not 10% more, 10-15 times Yahoo’s click-through rates
  • 80% of Facebook’s Ad Space Units are driven through a self-service auction model; they sell 50bn of them a month in the UK

50bn ads sold each month in the UK!! Imagine how many ads you see when within a month just on Facebook. How many of these ads do you act upon? Hardly or never, as far as I am concerned.

Until yesterday when I saw this ad for Meryl Streep’s latest movie, It’s Complicated.

I thought the copy was spot on for  Facebook (pretty funny if you ask me) and the fan page is very well managed with polls and a few extras such as behind the scene interviews.

This ad has made me want to see that movie and is a great example of successful Facebook advertising. They also managed to bag an extra 1000 fans since I screen-grabbed the advert yesterday… not bad.