A year since Londoners danced; T-Mobile’s new advert
Tweet2010 is already proving to be an interesting year in terms of Social Media; I clicked for the first time on a Facebook ad the other day, and I am now responding to a mass mail out from T-Mobile’s YouTube channel, which I subscribe to.
It’s exactly a year since Londoners danced at Liverpool Street station for T-Mobile. To celebrate this anniversary, T-Mobile have a special 3-minute commercial going on TV tonight on Channel 4 at 9.30pm, during Celebrity Big Brother.
The commercial features 1107 people from around the UK who joined Josh’s Band and recorded a song together.The song can be purchased from iTunes, Amazon and Play.
T-Mobile making an interesting use of the social media space, as Josh’s Band is both on Myspace (a really awesome Myspace page too!), Twitter and a (personal?) Facebook Group to help Josh’s Band hit the Top 40.
This is an excellent example of digital outreach with minimum effort and maximu impact.
I am very impressed indeed!
| Print article | This entry was posted by Lolly on 15/01/2010 at 11:45 am, and is filed under Advertising and Communication, Digital PR Campaigns, Digital PR Tips. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 2 years ago
Impressive indeed … and how catchy is the tune hey? What’s really interesting is the lack of T-Mobile branding from MySpace etc… good or bad ?!?
E x
about 2 years ago
I think it’s very clever! They’re letting Josh’s Band do the promotion for them… ‘Hey, I am the guy singing in the latest T-Mobile ad you know’
It reminds me of Seth Godin’s tribes theory… If 100 people talk about a product to 100 of their friends, then 10,000 people can be exposed to a product.
Now if the 1,000 people who took part in the ad, talk to 100 of their friends, then 100,000 people in the UK will have been exposed to this marketing message.
Clever