We’ve been busy here at 90:10 working on the launch of the new Honda CR-Z Hybrid through Social Media, and our plan is to create a crowdsourced European Road Movie, featuring Internet users from the four corners of Europe! Pretty cool, huh?

We’re currently at the first stage of the campaign, where Internet users can submit their dream journey onto the Live Every Litre site. A committee will then choose 4-5 lucky winners in each country who’ll embark on the road trip of a lifetime driving the Honda CR-Z across Europe… the icing on the cake? The whole experience will be filmed  by award winning Cameraman, Editor and Producer, Claudio Von Planta.

We also have a team of fantastic bloggers on board documenting the whole experience in each European market.

Fancy taking the CR-Z for a drive? Head over to the Live Every Litre website,  and tell us as creatively as possible what your dream road trip would be.

Disclaimer: Live Every Litre is a campaign I am currently working on, and the views expressed here are mine and do not necessarily represent those of Honda Motors Europe, the other agencies involved in this campaign, or those of my employer 90:10 Group.