Señor José Cuervo is on the look out for a Tequila Face… think you have what it takes?
TweetI was invited to Diageo’s Jose Cuervo Tequila open audition at Cargo last week, to celebrate the launch of their latest Tequila Face initiative. To get into the Mexican mood, we were each transformed into various fictional characters (hence the pics). I played Juanita Sanchez, a Tequila and Coke loving Mexican DJ
The one and only Señor José Cuervo has enlisted the help of Casting Director Vince Frank to find the nation’s perfect Tequila Face, the face you pull when doing Tequila shots… I have no doubt us Brits are pretty good at this!
Auditioning is dead easy… next time you’re on a night out, take a snap of yourself and text your Tequila Face to 64666.
The nation’s best Tequila Face will be flown to Mexico on a VIP trip with 3 of their mates to live it up… Tequila style.
The Tequila Face brief is out in the open here, and you can also follow Casting Director Vince Frank on Twitter and Facebook… he can be a tad obnoxious at times… you’ve been warned!
Tequila facts:
José Cuervo is brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. The José Cuervo Especial brand is the highest selling tequila brand in the world. In 1758, José Antonio de Cuervo received a land grant from the King of Spain in the Mexican state of Jalisco. He built a small factory on this land. His descendant, José María Guadalupe Cuervo, used the land to build a distillery for tequila production in 1795. The distillery was later named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as José Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann family. For more information on José Cuervo visit: cuervo.com
| Print article | This entry was posted by Lolly on 09/03/2010 at 1:08 pm, and is filed under Digital PR Campaigns. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |





about 1 year ago
Hola mi dahrlink amiga Juanita! I hope you deed not dreenk all the lovely tequila by yourself. Deed Vince make you our Tequila Face of thee UK? Eef not you send that bad casting man to me! I will tell him how marvellous you are in that amazing leetel soap opera of yours! Beeg keesses to you! Mwah!!