As a consumer, I recommend and even occasionally express my discontent about brands via Twitter or my blog.

As a social media pro, I spend most of my days managing online presences for other brands, engaging with both fans and detractors.

And the other day, for the first in absolutely ages, a brand engaged with me… this brand was Italian, which made the whole experience even more exciting!

I was having a chat with a couple of bloggers I am currently working with about Spritz, an aperitif typically consumed in the North of Italy. Spritz is a refreshing drink prepared with white wine or Prosecco wine, a dash of some bitter liqueur such as Aperol or Campari.

I personally prefer Aperol which is much sweeter than Campari, and I was totally thrilled to see that the brand engaged with me on Twitter and went as far as creating a list of Spritz lovers in the UK as a result of our brief exchange.

Now, I am not entirely sure what they’re plans are with this list, but I’d love to see them expand their marketing abroad through Social Media and create a tribe of Aperol brand ambassadors around the world (think the ApertiTweat meet up for a start).

Social media has no geographical boundaries; make the most of opportunities out there…

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