Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.
We cherry picked a handful of bloggers in each European market to help us bring the story to life through social media, and after 7 months of hard work (we started planning the campaign in January this year) this movie/documentary will be coming to a computer screen near you on 21/07/2010. Here’s a sneak preview…
I’d like to thank once again the bloggers I had the pleasure of working with over the last few months. You guys have done a tremendous job!
UK: David Sztypuljak from Hey you Guys
The online premiere will air on 21/07/2010 – more information on the Live Every Litre website.
Disclaimer: Honda is a 90:10 Group client and the views expressed here are mine and do not necessarily reflect those of 90:10 Group