Final countdown to the Live Every Litre online premiere
Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.
We cherry picked a handful of bloggers in each European market to help us bring the story to life through social media, and after 7 months of hard work (we started planning the campaign in January this year) this movie/documentary will be coming to a computer screen near you on 21/07/2010. Here’s a sneak preview…
I’d like to thank once again the bloggers I had the pleasure of working with over the last few months. You guys have done a tremendous job!
UK: David Sztypuljak from Hey you Guys
Italy: Cinzia Migliardi of Frizzi Frizzi, Sergio Lanfranchi of Blog Motori, Cristiano Ghidotti and the lovely Simone Attanasio aka ‘Pizzulata’
France: Fabien of Buzz Ecolo, Chloe Luisetti and Gonzague
The online premiere will air on 21/07/2010 – more information on the Live Every Litre website.
Disclaimer: Honda is a 90:10 Group client and the views expressed here are mine and do not necessarily reflect those of 90:10 Group
Hi Lau….
oh many thanks to you…you are lovely too!
I’m going to London next week, I’m so excited….
kiss kiss kiss….
[...] This post was mentioned on Twitter by Laurence (aka Lolly), Laurence (aka Lolly) and others. Laurence (aka Lolly) said: LEL premiere http://bit.ly/c7CKG8 cc @cinziulli @blogmotori @ghido82 @pizzulata @buzzecolo @gonzague @heyyouguys @ChloeLuisetti @rem0te [...]
hello laurence, it was a great experience, really!
can’t wait to see the premiere, the trailer is hot!
thank you for your help!
[...] worked on this campaign earlier this year, looking after the French and Italian markets. Grey London, WOM agency Wildfire, [...]