Final countdown to the Live Every Litre online premiere

Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.

We cherry picked a handful of bloggers in each European market to help us bring the story to life through social media, and after 7 months of hard work (we started planning the campaign in January this year) this movie/documentary will be coming to a computer screen near you on 21/07/2010. Here’s a sneak preview…

I’d like to thank once again the bloggers I had the pleasure of working with over the last few months. You guys have done a tremendous job!

UK: David Sztypuljak from Hey you Guys

Italy: Cinzia Migliardi of Frizzi Frizzi, Sergio Lanfranchi of Blog Motori, Cristiano Ghidotti and the lovely Simone Attanasio aka ‘Pizzulata’

France: Fabien of Buzz Ecolo, Chloe Luisetti and Gonzague

The online premiere will air on 21/07/2010 – more information on the Live Every Litre website.

Disclaimer: Honda is a 90:10 Group client and the views expressed here are mine and do not necessarily reflect those of 90:10 Group

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About Laurence Borel

Digital Marketing Consultant by day, PhD researcher by night. I'm blogging here about Internet culture bites and beats.... not as often as I'd like to though


  1. Hi Lau….
    oh many thanks to you…you are lovely too! ;)

    I’m going to London next week, I’m so excited….

    kiss kiss kiss…. ;)

  2. Pingback: Tweets that mention Final countdown to the Live Every Litre online premiere | blog till you drop! --

  3. hello laurence, it was a great experience, really! :) can’t wait to see the premiere, the trailer is hot!

    thank you for your help!

  4. Pingback: Best automotive Social Media campaigns of 2010 | blog till you drop!

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