Laurence Borel

Final countdown to the Live Every Litre online premiere

Earlier this year, I blogged about an exciting international social media campaign 90:10 Group was working on; the Live Every Litre campaign was born to support the launch of the new Honda CR-Z with the aim of creating a pan-European crowd-sourced movie directed by Claudio Von Planta.

We cherry picked a handful of bloggers in each European market to help us bring the story to life through social media, and after 7 months of hard work (we started planning the campaign in January this year) this movie/documentary will be coming to a computer screen near you on 21/07/2010. Here’s a sneak preview…

I’d like to thank once again the bloggers I had the pleasure of working with over the last few months. You guys have done a tremendous job!

UK: David Sztypuljak from Hey you Guys

Italy: Cinzia Migliardi of Frizzi Frizzi, Sergio Lanfranchi of Blog Motori, Cristiano Ghidotti and the lovely Simone Attanasio aka ‘Pizzulata’

France: Fabien of Buzz Ecolo, Chloe Luisetti and Gonzague

The online premiere will air on 21/07/2010 – more information on the Live Every Litre website.

Disclaimer: Honda is a 90:10 Group client and the views expressed here are mine and do not necessarily reflect those of 90:10 Group

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4 Comments to "Final countdown to the Live Every Litre online premiere"

  1. pizzulata says:

    Hi Lau….
    oh many thanks to you…you are lovely too! ;)

    I’m going to London next week, I’m so excited….

    kiss kiss kiss…. ;)

  2. […] This post was mentioned on Twitter by Laurence (aka Lolly), Laurence (aka Lolly) and others. Laurence (aka Lolly) said: LEL premiere cc @cinziulli @blogmotori @ghido82 @pizzulata @buzzecolo @gonzague @heyyouguys @ChloeLuisetti @rem0te […]

  3. cinzia says:

    hello laurence, it was a great experience, really! :) can’t wait to see the premiere, the trailer is hot!

    thank you for your help!

  4. […] worked on this campaign earlier this year, looking after the French and Italian markets. Grey London, WOM agency Wildfire, […]

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