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Kit Kat’s genius online PR stunt
An excellent example of less is more… daring but it worked brilliantly in the Netherlands where 45% of the population are not religious.
Tags: Kit Kat, Online PR stunt
This is fascinating and undoubtedly genius… but I’m wondering about how did believing Christians respond? And what about the ethical repercussions? I know marketing doesn’t DO ethics technically but it matters.
What do you think lolly?
Thanks for the comment. As a marketer, I think this idea is genius – they only sent a couple of emails and their message spread like wild fire!
I am an atheist myself, but I can definitely see Christians getting offended with the campaign…
Very Nice Post Lolly very useful for me, Lolly please add me to your friend or link exchange please ? your link was added in my sidebar blog, please check it on my sidebar thank Lolly
Nice to see U again Loly, please allow me to add you in my blogrool, your Link was added in my sidebar on Link Exchange in B alphabet, please link back, thank Loly
[...] seen the face of Jesus after biting into one. The story spread fast across the Netherlands, where 45% of the population is more or less secular, resulting in the most grassroots kind of viral attention: the birth of a legend, swaddled in [...]
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