Kit Kat’s genius online PR stunt

An excellent example of less is more… daring but it worked brilliantly in the Netherlands where 45% of the population are not religious.

Via

Related Posts with Thumbnails

Tags: ,

6 Comments to "Kit Kat’s genius online PR stunt"

  1. This is fascinating and undoubtedly genius… but I’m wondering about how did believing Christians respond? And what about the ethical repercussions? I know marketing doesn’t DO ethics technically but it matters.

    What do you think lolly?

  2. Lolly says:

    Hey Gina,

    Thanks for the comment. As a marketer, I think this idea is genius – they only sent a couple of emails and their message spread like wild fire!

    I am an atheist myself, but I can definitely see Christians getting offended with the campaign…

  3. Very Nice Post Lolly very useful for me, Lolly please add me to your friend or link exchange please ? your link was added in my sidebar blog, please check it on my sidebar thank Lolly :)

  4. Nice to see U again Loly, please allow me to add you in my blogrool, your Link was added in my sidebar on Link Exchange in B alphabet, please link back, thank Loly :)

  5. [...] seen the face of Jesus after biting into one. The story spread fast across the Netherlands, where 45% of the population is more or less secular, resulting in the most grassroots kind of viral attention: the birth of a legend, swaddled in [...]

  6. [...] seen the face of Jesus after biting into one. The story spread fast across the Netherlands, where 45% of the population is more or less secular, resulting in the most grassroots kind of viral attention: the birth of a legend, swaddled in [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>