Kit Kat’s genius online PR stunt

An excellent example of less is more… daring but it worked brilliantly in the Netherlands where 45% of the population are not religious.

Via

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About Laurence Borel

Digital Marketer by day, PhD candidate by night. Blogging here about Internet culture bites and beats from London...and beyond

6 thoughts on “Kit Kat’s genius online PR stunt

  1. This is fascinating and undoubtedly genius… but I’m wondering about how did believing Christians respond? And what about the ethical repercussions? I know marketing doesn’t DO ethics technically but it matters.

    What do you think lolly?

  2. Hey Gina,

    Thanks for the comment. As a marketer, I think this idea is genius – they only sent a couple of emails and their message spread like wild fire!

    I am an atheist myself, but I can definitely see Christians getting offended with the campaign…

  3. Very Nice Post Lolly very useful for me, Lolly please add me to your friend or link exchange please ? your link was added in my sidebar blog, please check it on my sidebar thank Lolly :)

  4. Nice to see U again Loly, please allow me to add you in my blogrool, your Link was added in my sidebar on Link Exchange in B alphabet, please link back, thank Loly :)

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