Introducing MOJO: Gamification, blog readership engagement, loyalty & growth

Checking-in has become an increasing part of our social consumption since the appearance of apps such as Foursquare, Gowalla, Yelp, Facebook Places, BrightKite, or entertainment social network, GetGlue.

Whilst I have toyed at some point or another with these apps, Foursquare remains my app of choice; the user-base (i.e. the majority of my friends use Foursquare vs. other geo-location apps), the gaming element (‘I’ll be the Mayor whether you like or not’) and the badges (gutted I missed the London super-swarm badge the other day) keep me coming back for more.

But how would you feel if checking-into a blog?

One of the frustrating thing as a blogger, is that I have no idea who my blog readers are; I know who comments on my blog, who re-tweets my posts, what my Google Analytics look like, how many Feedburner subscribers I have (and read my feed), but despite this myriad of beautifully inflated stats, I only have a very vague idea of who engages with my content.

This is where the MOJO web checking-in app comes in.

MOJO is in a nutshell, Foursquare but for Digital/Web content; it allows individuals to earn points and badges for checking-into your content.

For instance, you can see below that I earned a number of badges by checking into the Everything 2 Everything blog. By simply adding a bit of code to your blog template, you can not only learn about who your readers are, but also reward them with custom badges for checking-into your blog.

Click picture to enlarge

If log into your MOJO profile, you’ll be able to see who your ‘fans’ are as well as ‘qualitative data’ about how frequently  / how your readers interact with your content thanks to the badges associated with your site.

Click picture to enlarge

Clinton Bonner of MOJO adds:

Social layers have been baked in the app, and there are more coming very soon that focus on readers engaging your content and then sharing it across the social web.

There are even “secret” codes so you can annotate videos and podcasts with MOJO codes ensuring the masses aren’t just arriving at your URL but then checking out the content you want them engaged with!

Interested in giving MOJO a go? Simply click the MOJO thumbnail on the right hand-side of this blog to sign up. I am also interested in finding a partner to test the app fully; let me know if you’d like to get involved.

I would also recommend you watch this video interview by Robert Scoble on the MOJO blog.

How do you feel about web checking-in? Is that something you could see yourself doing on a regular basis?

Tags: Content sharing, Measuring engagement, MOJO, Web Checking-in