Heinz Limited Edition tins
I spotted those unusual tins of Heinz soup in Selfridges the other day, and whilst the packaging is iconic, the messaging is definitely unusual!
Following their limited edition ketchup last year, Heinz are toying with social commerce again, by giving fans the opportunity to send a personalised tin of Heinz soup to their friends. Go to https://www.facebook.com/HeinzSoupUK to order a tin!
