NFC Marker Spotted at Bus Stop
I spotted this NFC marker at a bus stop a couple of days ago. NFC has been a bit of a buzzword since 2011, however there have been very few concrete examples of campaigns integrating the technology, in the UK anyway.
What’s quite interesting here, is that they’re essentially prompting marketers to check out their site. Sadly, my phone is not NFC enabled, but it’s only a matter of time until the new technology arrives.
A very smart move by Clear Channel, considering Clapham is full of advertising and social media types!