NFC Marker Spotted at Bus Stop

Blogfest 2011 - Topshop's smart Tumblr strategy

Here is at long last, my first entry for the Bathroom Blogfest 2011 on how Topshop uses to Tumblr to 'climb out'. I do promise I'll put up a bathroom related post tomorrow for fun though! Here we go! Brands have embraced social media as a means to 'climb out' and 'hang out' with their fans on social networks. Some brands do it well, others have had their fails... I've been in working in the social industry for a ...

[Guest post] The rise and influence of bloggers

This is a blog post from my good friend Mario Morello, Account Executive at Shine Communications ______________________________________________ I first started thinking about the topic of this post around a couple of weeks ago and soon after I read this tweet: It didn’t take long before that few lines persuaded me to crack on with this blog post. Well...it sounded easy but without the headline, the first or t...

A few social, search and mobile trends for 2012

I am not usually a big fan of prediction posts, particularly when it comes to social, but recently spotted a handful of predictions by industry experts worth mentioning. Without further ado, here are a handful interesting social, search and mobile trends for 2012. These 3 disciplines are inextricably interlinked, yet too often siloed, so I figured I would sum them all up in one...

How the Sainsbury's Customer Service Letter went viral; my theory

I am sure you've all seen the lovely Sainsbury's customer service letter that was doing the rounds in the social media world today. I've been doing a bit of digging around to try to understand how the story went viral; here's my theory. If you Google 'Sainsbury's Customer Service Letter' you'll find 420,000 search results; some are related to the Tiger Bread story, others aren't. If you look at the date when the...

Using social content to drive sales through search

There’s a very wrong assumption floating around the heads of many CMO’s and small business owners alike, that having a Facebook page and Twitter profile is enough, because social media is this new and wonderful thing which is going ‘to do wonders’ for your brand. I am sure we’ve all had clients who have asked for thousands of fans and followers, as quickly as possible without any content, or budget to create conte...

NFC Marker Spotted at Bus Stop

I spotted this NFC marker at a bus stop a couple of days ago. NFC has been a bit of a buzzword since 2011, however there have been very few concrete examples of campaigns integrating the technology, in the UK anyway.

What’s quite interesting here, is that they’re essentially prompting marketers to check out their site. Sadly, my phone is not NFC enabled, but it’s only a matter of time until the new technology arrives.

A very smart move by Clear Channel, considering Clapham is full of advertising and social media types!

Blogfest 2011 - Topshop's smart Tumblr strategy

[Guest post] The rise and influence of bloggers

A few social, search and mobile trends for 2012

How the Sainsbury's Customer Service Letter went viral; my theory

Using social content to drive sales through search

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