I am sure you’ve all seen the lovely Sainsbury’s customer service letter that was doing the rounds in the social media world today. I’ve been doing a bit of digging around to try to understand how the story went viral; here’s my theory.
If you Google ‘Sainsbury’s Customer Service Letter’ you’ll find 420,000 search results; some are related to the Tiger Bread story, others aren’t. If you look at the date when the articles were posted, you’ll quickly find out that the Sainsbury’s Customer Service story in fact broke out in June 2011.
In June 2011, little Lily’s mum, blogged about the customer service letter, which was then picked up by a number of blogs, and the usual suspects (including forums), in the UK and beyond. The story of course trended at the time, and died down, as you would expect, after a few days.
So how on earth did that story resurface in January 2012?
Looking at how content spreads
Detective work over! Any comments/insights on how the Sainsbury’s story went viral today appreciated! I am still trying to figure out where Parker Lim originally found the letter (and yes I’ve Facebook messaged him to find out!)