Facebook Log Out experience now available in the UK
When Facebook announced their new advertising packages earlier, this year, I was particularly excited to hear about about their Log Out Experience premium package.
Previously, when users logged out of Facebook, they were redirected to the logged-out home page that prompts users to either login or register a new account. Now the page can feature a very large and prominent ad, which replaces the signup portion of the page that is not relevant to users who already have Facebook accounts. And at 75K for 24-hours, this option doesn’t come cheap, although according to my sources at Facebook, 8 millions users log out of their account daily which potentially represents a large number of impressions for advertisers.
Blackberry is the first UK advertiser I’ve spotted so far, although, I don’t tend to log out of my account that much. The Log Out Experience is pleasant enough, but the only downside is that you would have to log back into your account to Like, comment on, or share the ad.
If you’re planning on throwing some cash into Facebook advertising, you’re definitely better off redirecting users to an external site, rather than asking them to engage with your ad on Facebook.
Have you spotted any other UK brands splashing out on Log Out premium ads so far?
Nice spot Laurence. At a time when there is so much discussion around Facebook valuation and ad effectiveness, there’s surprisingly little conversation about creative ways to make the most of Facebook advertising opportunities. I still think the original Bing logout ad was a simple and effective use of the format. http://www.insidefacebook.com/2012/03/05/microsoft-puts-bing-search-ad-on-facebook-logout-page/
Hi Duncan,
Thanks for the comment. I absolutely loved the Bing log out ad, but I have to confess that I am not convinced about the Blackberry advert… the user experience is a little odd, and I can think of better way to spend 75K personally…