The ROI of Facebook and Twitter (infographic)
I am a data fiend, and I am particularly excited to see companies finally measuring social media ROI. Campaigns should be designed from the very beginning with measurement and ultimately sales in mind, something which is still lacking in the campaigns I see.
This great infographic brought to you by the InventHelp marketing team, highlights a handful of great case studies by a number of smart brands who’ve successfully quantified their social media efforts.
Have you been successful at measuring social media ROI? Or do you think social media is totally overrated?