Memolane: snippets from your social past straight into your inbox
Some argue that email marketing is dead, but I personally believe that it can be a very effective communications channel with some strategising. OK, I may not be your average consumer, but email marketing helps me filter information through the deluge of social media messaging that swamps my daily life.
Memolane is a little service that just does that! Simply connect your social profiles to Memolane and you’ll receive a daily or weekly email (called Memomail – the branding is a little confusing) with random social snippets from your past. Oooo the irony! Despite the launch of Facebook Timeline, I use an email service to browse my past.
Memolane offers other features such as search for memories by keywords by logging into the site, and you can also choose to view your Facebook friends’ memories, which is a feature I do not currently use.
Is email marketing dead? I don’t think so.